In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers candy bar consists of nougat, peanuts and caramel with a chocolate coating. The bar was marketed under the name "
Marathon" in the and UK
until 1990, when Mars decided to align the Ireland
product with the global Snickers name. Snickers traditionally have around 16
peanuts in each bar, and more than 99 tons of peanuts go into making over 15
million Snickers bars each day. There are also several other Snickers products
such as Snickers mini, peanut butter, almond, dark, white chocolate and even
ice cream. UK
In 2008 a Snickers commercial starring Mr. T was been pulled in the
the commercial, Mr. T shoots Snickers bars at a speed walker in the "Get
Some Nuts" ad campaign. U.K.
Complaints were filed over the Omnicom AMV BBDO London-created ad, calling Mr. T's actions homophobic and the Human Rights Campaign Foundation began talks with the candy bar manufacturer. Mars issued this statement about the Snickers brand commercial, saying, "This ad is the second in a series of U.K. Snickers ads featuring Mr. T which are meant to be fun and which have been positively received in the
However, we understand that humor is highly subjective, and it is never our
intention to cause offense. Accordingly, we have pulled the Mr. T Speedwalker
ad globally. U.K.
It was just the year before that another Snickers ad faced controversy. During Super Bowl XLI, two mechanics accidentally kissed and had to do something "manly" to make up for it. The Gay and Lesbian Alliance Against Defamation (GLAAD) and the Human Rights Campaign complained about that commercial and it was pulled from TV and the Internet.
In 2010, Betty White and Abe Vigoda appeared in a Snickers commercial, playing American football. The commercial was ranked by ADBOWL as the best advertisement of the year. Later that year, Snickers commercials featured singers Aretha Franklin and Liza Minnelli, and comedians Richard Lewis and Roseanne Barr A 2011 commercial featured actors Joe Pesci and Don Rickles.
In 2012, a new advertising campaign was launched, based around men turning into different things when they're hungry, depending on the commercial's location or what variety the commercial is showing. The UK version featuring men in a changing room turning into Joan Collins and Stephanie Beacham.
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Betty Marion White Ludden (born
January 17, 1922), best known as Betty White, is an American actress, comedienne,
singer, author, and television personality. With a career spanning over seven
decades, she is best known to contemporary audiences for her television roles
as Sue Ann Nivens on The Mary Tyler Moore Show and Rose Nylund on The Golden
Aretha Louise Franklin (born
She won 18 competitive Grammys and two honorary Grammys. She has 20 No.1 singles on the Billboard R&B Singles Chart and two No.1 hits on the Billboard Hot 100: "Respect" (1967) and "I Knew You Were Waiting (For Me)" (1987), a duet with George Michael.
Liza May Minnelli (born
March 12, 1946) is an American actress and singer. She is the daughter of singer
and actress Judy Garland and film director Vincente Minnelli.
Already established as a nightclub singer and musical theatre actress, she first attracted critical acclaim for her dramatic performances in the movies The Sterile Cuckoo (1969), and Tell Me That You Love Me, Junie Moon (1970); Minnelli then rose to international stardom for her appearance as Sally Bowles in the 1972 film version of the Broadway musical Cabaret, for which she won the Academy Award for Best Actress.
He achieved moderate success in films, appearing as Prince John in Robin Hood: Men in Tights, as a frontier doctor in Wagons East!
Roseanne Cherrie Barr (born
Joseph Frank "Joe" Pesci (born
February 9, 1943) is an American actor, comedian, and musician. He is known for
playing a variety of different roles, from violent mobsters to comedic leads to
quirky sidekicks. Pesci has starred in a number of high profile films including
Goodfellas, Casino, Raging Bull, Once Upon a Time in America, My Cousin Vinny,
JFK, Home Alone, and the Lethal Weapon series.
Donald Jay "Don" Rickles (born
May 8, 1926) is an American stand-up comedian and actor. A frequent guest on
The Tonight Show Starring Johnny Carson, Rickles has acted in comedic and
dramatic roles, but is best known as an insult comic.
In 2011, Rickles joined Joe Pesci in a Snickers advertisement highlighting the actors known for their "short fuses."
Collins landed Alexis Colby, the role for which she is perhaps best known, in the long running 1980s prime time television soap opera Dynasty.
Stephanie Beacham (born
28 February 1947) is a British television, film and theatre actress. Making her film
debut in 1971's The Nightcomers opposite Marlon Brando and becoming more
well-known on British television in the BBC series Tenko (1981–84) and the ITV
series Connie (1985), her worldwide breakthrough came as a result of playing
the very bitchy and very rich Sable Colby in the ABC series The Colbys
(1985–87) and in the final season of Dynasty (1988–89).