Monday, July 18, 2011

Lip dub

A lip dub is a type of video that combines lip synching and audio dubbing to make a music video. It is made by filming individuals or a group of people lip synching while listening to a song or any recorded audio then dubbing over it in post editing with the original audio of the song. There is often some form of mobile audio device used such as an MP3 player. Often they look like simple music videos, although many involve a lot of preparation and production. Lip dubs can be done in a single unedited shot that often travels through different rooms and situations within a building. They have become popular with the advent of mass participatory video content sites like YouTube.

Jake Lodwick, the founder of Vimeo, coined the term "lip dubbing" on December 14, 2006, in a video entitled Lip Dubbing: Endless Dream. In the video's description, he wrote, "I walked around with a song playing in my headphones, and recorded myself singing. When I got home I opened it in iMovie and added an MP3 of the actual song, and synchronized it with my video. Is there a name for this? If not, I suggest 'lip dubbing'." Lodwick also directed the "Flagpole Sitta" "office lip dub" in April 2007 which The Washington Post covered.

Students in the Digital Media department at Hochschule Furtwangen produced the first university lip dub.

Since then, dozens of lip dubs have been coordinated around the world predominantly by university students. After L'Université du Québec à Montréal (UQAM) produced a lip dub to The Black Eyed Peas' "I Gotta Feeling" in 2009, the viral video phenomenon gained international acclaim. Universities in Thailand, Japan, Spain, and Brazil made UQAM inspired lip dubs to the same song in the following year.

Yesterday Tim brought to my attention that also the University of Groningen made a Lib dub that I have to show you. And all shot in one take.

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