The Colour Psychology of Red

How does the colour RED make you feel? Red is often described as warm, vibrant, and intense. It is often seen as an exciting and even aggressive colour, but it can also evoke feelings of love and comfort. Red is often used to grab attention, particularly in advertising and traffic signage.

As the fashion designer Valentino once suggested, "Red has guts .... deep, strong, dramatic. A geranium red. A Goya red ... to be used like gold for furnishing a house ... for clothes, it is strong, like black or white."

The Colour Psychology of Red

• Red is a bright, warm colour that evokes strong emotions.
• Red is associated with love, warmth, and comfort.
• Red is also considered an intense, or even angry, colour that creates feelings of excitement or intensity.
• Consider how Red is used in language: redneck, red-hot, red-handed, paint the town red, seeing red

While red has different symbolic meanings, individual reactions to the colour red can vary widely.